picture source: http://marketingteamhouston.com/what-we-do/video-marketing/online-video-marketing/website-video-spokesperson/
Online Spokesperson
1. Knowledgeable and familiarity
A good online spokesperson should possess the knowledge about the organization and the products that he or she represents. They should also familiar with the goals and beliefs of the organizations and also how the products functions, what is the special features of the products and so on. A good online spokesperson should be able to deliver the exact message of an organization that can impress the customers and increase bottom line of the organization. Aside from familiar with the organizations' goals and beliefs, a good online spokesperson should also be expert in using online media like social media such as Facebook, Twitter, Instagram and Blog.
picture Source: https://www.youtube.com/watch?v=4jUW9rpBhqY
A good online spokesperson should familiar with online media.
2. Good Communication skill
A good online spokesperson need to be able to deal with and also communicate with the online public accurately and skillfully. It is better to have an online spokesperson who has skillful experiences in speaking and communication. It is very important in order to let the online audiences understand what the spokesperson want to convey.
Picture Source:
3. Credible and having good rapport with all online audiences
Credibility is an important element that a good online spokesperson should possess. Online spokesperson should credible enough in order to make the audiences believe and trust in what they said and to persuade the audiences. Indirectly, credibility of an online spokesperson is helping the spokesperson to establish and maintain good relationships with the online audiences.
Picture Source: http://www.nathanmagnuson.com/where-credibility-comes-from/
Examples of good online spokesperson
1.
Jodie is the online spokesperson for Pittsburg Automotive. She speaks fluent and understandable English confidently in the below video. She explains in details to let the audiences to know the advanced technologies and services offered by Pittsburg Automotive. It cannot be denied that she has helped Pittsburg Automotive to create a good image.
An video of Jodie as a spokesperson to introduce Pittsburg Automotive:
2.
Domino's Pizza allocated the vice-president of communications, Tim Mclntyre as the spokesperson during the Domino's Pizza Online Video Prank crisis. As this crisis is originated on social media where there is an online video posted on social media showed two Domino's Pizza employees in the US who messing around in the kitchen. Fortunately, Tim Mclntyre as the spokesperson deliver a comprehensive response to the situation on social media. While Domino's didn't have a social media policy in place for this type of crisis, having the right and suitable spokesperson like Tim Mclntyre could prevent a situation that was bad and spread spirally online from being further exacerbated.
Domino's had successfully engaged a suitable spokesperson to speak on behalf Domino's during this crisis.
Picture Source: http://www.examiner.com/article/domino-s-pizza-vp-to-deliver-keynote-at-making-it-michigan-conference
Domino's Vice-president of communications, Tim Mclntyre
References:
http://www.model2web.com/
https://www.ourcommunity.com.au/marketing/marketing_article.jsp?articleId=1544
http://wvdhhr.org/bphtraining/courses/cdcynergy/Content/activeinformation/video_25_transcript.htm
http://www.patrhoads.com/blog/2012/07/16/3-Criteria-for-Your-Social-Media-Spokesperson.aspx
http://www.pittsburgautomotive.com/
Thank you for spending your precious time to read :)
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