Finding The Right Spokesperson

Criteria of a Good Online Spokesperson

picture source: http://marketingteamhouston.com/what-we-do/video-marketing/online-video-marketing/website-video-spokesperson/

Online Spokesperson

1. Knowledgeable and familiarity 

A good online spokesperson should possess the knowledge about the organization and the products that he or she represents. They should also familiar with the goals and beliefs of the organizations and also how the products functions, what is the special features of the products and so on. A good online spokesperson should be able to deliver the exact message of an organization that can impress the customers and increase bottom line of the organization. Aside from familiar with the organizations' goals and beliefs, a good online spokesperson should also be expert in using online media like social media such as Facebook, Twitter, Instagram and Blog.

picture Source: https://www.youtube.com/watch?v=4jUW9rpBhqY

A good online spokesperson should familiar with online media.

2. Good Communication skill 

A good online spokesperson need to be able to deal with and also communicate with the online public accurately and skillfully. It is better to have an online spokesperson who has skillful experiences in speaking and communication. It is very important in order to let the online audiences understand what the spokesperson want to convey.

Picture Source: campus.cherrycreekschools.org

Communication skill is the most important key for an online spokesperson. 

3. Credible and having good rapport with all online audiences

Credibility is an important element that a good online spokesperson should possess. Online spokesperson should credible enough in order to make the audiences believe and trust in what they said and to persuade the audiences. Indirectly, credibility of an online spokesperson is helping the spokesperson to establish and maintain good relationships with the online audiences.

Picture Source: http://www.nathanmagnuson.com/where-credibility-comes-from/

Credibility is an important element that a good online spokesperson should possess to built trustworthiness between the organization and the audiences.

Examples of good online spokesperson

1. 

Jodie is the online spokesperson for Pittsburg Automotive. She speaks fluent and understandable English confidently in the below video. She explains in details to let the audiences to know the advanced technologies and services offered by Pittsburg Automotive. It cannot be denied that she has helped Pittsburg Automotive to create a good image. 

An video of Jodie as a spokesperson to introduce Pittsburg Automotive:

2. 
Domino's Pizza allocated the vice-president of communications, Tim Mclntyre as the spokesperson during the Domino's Pizza Online Video Prank crisis. As this crisis is originated on social media where there is an online video posted on social media showed two Domino's Pizza employees in the US who messing around in the kitchen. Fortunately, Tim Mclntyre as the spokesperson deliver a comprehensive response to the situation on social media. While Domino's didn't have a social media policy in place for this type of crisis, having the right and suitable spokesperson like Tim Mclntyre could prevent a situation that was bad and spread spirally online from being further exacerbated.
Domino's had successfully engaged a suitable spokesperson to speak on behalf Domino's during this crisis.

Picture Source: http://www.examiner.com/article/domino-s-pizza-vp-to-deliver-keynote-at-making-it-michigan-conference

Domino's Vice-president of communications, Tim Mclntyre

References:

http://www.model2web.com/

https://www.ourcommunity.com.au/marketing/marketing_article.jsp?articleId=1544

http://wvdhhr.org/bphtraining/courses/cdcynergy/Content/activeinformation/video_25_transcript.htm

http://www.patrhoads.com/blog/2012/07/16/3-Criteria-for-Your-Social-Media-Spokesperson.aspx

http://www.pittsburgautomotive.com/

Thank you for spending your precious time to read :)

Social Media Response Policies

picture source: http://www.marketingsherpa.com/article/chart/regulating-employee-social-media-use#

According to a research done by MarketingSherpa, there are only 25% of the companies respondent said that they had their own social media policy. Perhaps majority of the respondents saying that they do not think they need the social media policy or didn't intend to implement it for own company.

However, in fact, it is very important to have social media response policies in today's society.



The Importance of having Social Media Response Policies 

1. Articulating an organization's expectations

picture source: http://sendible.com/insights/social-media-response-flowchart/

Social Media response as a guideline for an organization to communicate with the feedback.

Social media response policies refer to the rules and guidelines for communicating in the social and online world. It guides an organization on what is allowable to say or do in the online platform. Organizations should set expectations at the beginning to provide clear organization's values. Consequently, it can ensure all the staffs in the company to understand the what is right and wrong, how to response to the feedback on social media.

2. Avoid Confusion

picture source: http://www.gograph.com/stock-illustration/confusion.html

There are various departments in an large organization. The CEO, Vice Presidents, marketing departments, PR team, IT departments may response to the feedback on social media at the same time. This can cause chaos for the company itself and also the audiences. It may cause the products or brand's image become muddled. Thus, social media response policies can use to avoid confusion as all the departments in the company clear and understand what, when, who, which, where and how to response on social media in an effective way. 

3. Maintaining Relationships

Social media response policies can help an organization to maintain good relationship with the customers. As social media response policies are the guidelines that aid in preventing an organizations from having bad experiences interacting with the clients and customers in the social media communities. 

4. Reputation Maintenance 

Social media response policies are able to help in building good images and maintain the good reputation. The social media users may criticize or complement towards the response of an organization on social media. If an organization response every feedback in a polite manner which follow the social media response policies, it can help to protect the organization's reputation. 

How it can be effectively used by organizations?

All the departments and employees in an organization have to be clear about own roles in social media response according to the social media response policies of their organization.

If there is any controversial issue happen or emerge on social media, the organization should use social media response policies effectively.

An example of organization which use social media response policies effectively is "Next Online". Next Online a Britain's fashion brands. Next Online representatives stay within Facebook as much as possible by using direct and private messages to solve personal issues or deal with sensitive information.

Picture Source: http://www.ignitesocialmedia.com/social-media-examples/top-brands-social-media-customer-service-facebook-twitter/



Another example is AirAsia, the AirAsia customer service team is able to respond immediately to customer queries on social media to avoid costly call centers which also reflecting AirAsia's main goal in "The lowest cost airline in every market they serve".

Picture Source: http://www.ignitesocialmedia.com/social-media-examples/top-brands-social-media-customer-service-facebook-twitter/

Thank you for reading and have a nice day :)



References:
http://fredericgonzalo.com/en/2012/06/12/on-the-importance-of-having-social-media-guidelines/
http://www.steamfeed.com/important-social-media-policy/
http://www.socialmediatoday.com/content/why-social-media-policy-important-your-business
http://www.michalsons.co.za/social-media-policy-the-benefits/14888
http://www.ignitesocialmedia.com/social-media-examples/top-brands-social-media-customer-service-facebook-twitter/

AirAsia Company Linked App

picture Source: http://www.airasia.com/mo/en/airasia-mobile-app.page?icid=iae060hpsba

AirAsia Mobile App

AirAsia first released its mobile app in 2011. However, there were some technical issues and thus AirAsia withdrew it. AirAsia mobile app was being relaunched in October 2012.

The AirAsia mobile apps allows AirAsia mobile app users to book, upgrade, check-in and save all the travel details on any Android or iOS mobile devices. 

Why I think AirAsia Mobile App is a Good App

1. Customer-based mobile app 

AirAsia mobile app comes in 8 different languages. The customers all around the world can be able to access this app using their own favorable language such as English, Malay language, Bahasa Indonesia, Chinese (simplified), Chinese (traditional), Japanese, Korean, Tagakog and Thai. 

This function of the mobile app proved that AirAsia always take in account and care about their customers around the world. 

Apart from that, AirAsia mobile app allow the users to send their inquiries by a simple click on "AskAirAsia" in the app. 

AirAsia mobile app which always consider customers and focus on customer-based is the first reason why I think this is a good app.

Picture Source: http://www.airasia.com/mo/en/airasia-mobile-app.page?icid=iae060hpsba

2. Simplicity 

In addition, the second reason why I think it is a good app because AirAsia mobile app is very simple to operate and use. The mobile app users can easily learn to use it. The simple layout of this app enable the users to pick and book their flights in a faster manner. 

The simple steps to search for flights. 

picture source: http://www.airasia.com/mo/en/airasia-mobile-app.page?icid=iae060hpsba

3. Convenience 

AirAsia mobile app has the function of Mobile Check-in. This function allows the customers to carry out the self-check in by skipping and avoiding the long queues in the airport. Consequently, the customers who utilize this function by the AirAsia mobile app do not need to depart to airport so early and they can get to the departure gate faster. Obviously, this app is helping customers to save their times. 

Mobile app users allow the check-in by themselves with just simple clicks to fill in the booking information on the app. 

Picture Source: http://bongqiuqiu.blogspot.com/2013/06/air-asia-x-budget-barbie-goes-to-koh.html

These are the reasons why I think AirAsia mobile app is a good app. 

Content source: 

http://www.airasia.com/mo/en/airasia-mobile-app.page?icid=iae060hpsba

https://www.techinasia.com/5-mobile-apps-asia-give-users-access-cheap-flights/

Thank you for reading :)

"Going Viral" in a New Media Form

The Reasons Why The Video Becomes Such a Viral Success




The full video of "blowing a cockroach into other's mouth in Japan".

 

Thank you for watching :)

The new roles of new media communication

Topic: The New Roles of New Media Communication